Συμφωνία EA και Facebook

H EA ανακοίνωσε πενταετή συμφωνία συνεργασίας με το Facebook. Βλέποντας πως το… «casual» πουλάει, η πρώτη αποφάσισε να δουλέψει στενά με το πλέον δημοφιλές κοινωνικό δίκτυο, υιοθετώντας κατ’ αρχάς τα Facebook Credits ως νομισματική μονάδα στα παιχνίδια της στο Facebook στο μέλλον ενώ θα καρπώνεται και το 70% των εσόδων από τις πωλήσεις credits, όπως και κάθε developer. «Στόχος μας είναι η δημιουργία τίτλων, κομμένων και ραμμένων στα μέτρα των παικτών και ανάλογα με την πλατφόρμα στην οποία θέλουν να παίζουν», δήλωσε ο επικεφαλής της EA Interactive, Barry Cottle.

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